Is Google Instant trying to trick people into clicking on ads?

I was thinking today about how Google Instant was going to impact their ad revenues. Despite myself, I wondered if they were perhaps killing their cash cow for the sake of a cool technology. I was assured they were not.

So I took a another look and what I saw was genius. Did Google use the news today to diminish the color of the sponsored link box? Is Google Instant trying to trick people into clicking on ads?

Consider, the old Google search display compared to the new Google Instant.

Old:

New:

Not an apples to apples comparison, because I had to find an old search result to compare it to. However, it struck me that the sponsored search box was really diminished in appearance and I mistook it for legitimate search results and imagine many others would do the same. I would love it if someone focused on the search biz could investigate, because it seems fishy to me.

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2 responses to “Is Google Instant trying to trick people into clicking on ads?

  1. Nice point there, people will surely click ads by mistake

  2. You are right, the sponsored ads look like organic results…
    2 points:
    – tricking people into clicking on ads might backfire because conversions will decrease.
    – Ads become easier than SEO. Which means deep pockets trump spr smaller competitors…

    It’s downright evil… 🙂

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